How a Consulting Firm Tripled Inbound Enquiries in 60 Days
Client: Precision Trade Solutions
The Challenge
Precision Trade Solutions is a Melbourne-based B2B consulting firm that helps trade businesses streamline operations, win larger contracts, and scale beyond owner-operator. They're excellent at what they do — but their online presence didn't reflect it.
Their social media was sporadic at best: the occasional team photo, a shared industry article, a motivational quote. Nothing strategic. Nothing that positioned them as the authority they actually are. Meanwhile, competitors with half the expertise were dominating LinkedIn and Facebook with polished, consistent content — and winning the clients that should have been theirs.
The brief was clear: build a content engine that generates inbound enquiries from trade business owners, without relying on paid advertising.
The Approach
We designed a 90-post campaign specifically for B2B professional services — content that builds credibility, demonstrates expertise, and drives enquiries without sounding like a sales pitch.
The strategy centred on three core themes:
- Authority Positioning — Showcasing deep industry knowledge through frameworks, case breakdowns, and contrarian takes
- Objection Handling — Addressing the exact concerns trade business owners have about hiring consultants
- Social Proof — Client wins, process walkthroughs, and behind-the-scenes content that makes the intangible tangible
Every post was built to answer one question: “Why should I trust these people with my business?”
Deliverable Previews
Below are read-only samples of content created for this campaign.
Reel Hooks
Hook #1
“You're not too small to hire a consultant. You're too busy not to.”
Hook #2
“Most trade businesses don't have a revenue problem. They have a systems problem disguised as a revenue problem.”
Hook #3
“Your best tradesperson just quit. Here's what that actually costs you — and it's not what you think.”
Carousel Samples
5 Signs Your Trade Business Has Outgrown You
The True Cost of “Winging It” in Business
Story Samples
3 Numbers Every Trade Business Owner Should Check Weekly
Quick Poll: What's Your Biggest Bottleneck Right Now?
The One-Page Business Health Check You Can Do in 10 Minutes
The Results
Within 60 days of launching the campaign, Precision Trade Solutions saw a fundamental shift in how prospects found and engaged with them:
- 3x increase in inbound enquiries — prospects were reaching out pre-sold, referencing specific posts and carousels
- 62% reduction in cost per lead — organic content replaced the majority of their paid ad spend
- 90 pieces of content — 30 Reels, 30 Carousels, 30 Stories, all built to a strategic framework
- 3 landing pages — each targeting a different segment of the trade business market
The biggest win wasn't the numbers — it was the quality of conversations. Prospects were arriving to sales calls already understanding the value, already trusting the expertise, and ready to talk next steps rather than “convince me.”